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Methods
of Promotion:
-
As
a travel affiliate you are competing with such
names as travelocity and expedia. This means that
you cannot get away with a poor design, or
anything that might make a visitor find a better
source of information. Think about it this way,
these people are trusting your website to give
them the vacation of a lifetime. They will be
staying somewhere for a week or more depending on
the information that they find. They are
frightened of being ripped off! You need a website
that will make them feel secure and confident.
This is more important than most people realize.
-
Create
a a flyer & mail it out. You can contact your
local post office for rates on this, or pay
someone to give them away. Anyone is a potential
client everyone travels even if its just to a
nearby city. . A business card is also a good
idea.
-
One
cannot underestimate the effectiveness of PPC (pay
per click) search engines. Promote your program of
choice when someone looks up anything travelrelated
such as 'bahamas vacation'. The leading PPC search
engine is currently Overture,
they power the sponsored results for Yahoo &
MSN, amongst others.
-
If
you're patient you could always try the time
tested method of SEO (search engine optimization)
this method is free, but it may take months until
you're listed high. .
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